Innovation You
Can't Ignore
NB - Next Gen Try on Bench
Helios - pure hockey
01
This retail display fixture was designed to elevate the in-store presence of the Helios Core, a wearable performance tracker for hockey athletes. Positioned at the intersection of technology and sport
02
The fixture brings Helios’ brand identity to life through dynamic lighting, sharp form language, and a performance-driven aesthetic.
03
Featuring a hero product showcase with illuminated branding, integrated video playback for motion-driven storytelling, and modular shelving for packaging, the design commands attention in high-traffic retail spaces like Pure Hockey.
Design Purpose
This custom-designed try-on bench reimagines the in-store footwear experience by merging brand identity, comfort, and visual impact into a compact retail solution.
Inspired by the geometry and motion-driven ethos of New Balance, the bench features a bold, slanted silhouette with an integrated “NB” logo cutout that reveals a branded red accent layer beneath—subtly reinforcing the brand without overwhelming the space.
Function & Styling
The front-facing pull-out block creates a secondary seating option or footrest, offering practical function while maintaining a clean, minimal form.
Ventilated perforations on the seating surface enhance both aesthetics and durability, evoking athletic performance while keeping the structure lightweight and breathable.
Whether placed in the center of a store or against a display wall, this bench delivers a modern, cohesive experience that mirrors New Balance’s commitment to innovation and everyday performance.
